glossary of terms
Content
- This is the information and/or services available on the
website. This can be in text or image formats.
Domain
-
This is the type of internet address your website uses. Australian
businesses use the ‘.com.au’ type domains, while
‘.biz’ and ‘.nfo’ are available
for businesses and information service providers.
Indexing/indexation
– The act by a search engine of storing information about a
webpage
Keyword
– The term(s) entered into a search engine that are used to
find a particular web resource.
Query
(Search Query) – The collective term for the keyword(s)
entered by a user into a search engine.
Ranking
–
The position held by a website when searched on by a given keyword.
Search
Engine – A website on the internet such as google.com that is used to find the name and adfd of other websites.
(Re)Submission
– The process of sending information such as keywords to a
search engine with a view to being listed on that search engine.
<metatag>
- These are parts of a website’s code where
information on the content of the website may be stored for easy access
by search engines to aid their assessment and listing.
URL – A website’s name or address such as www.pace-optimisation.com
Website Hosting- This is the act of housing your website on a server for the rest of the world to view.