.
Keyword analysis was crucial for this customer. It revealed that the obvious keywords were in fact used by the search engines to categorise a completely different service altogether. Search engines need to perform this categorisation to function correctly, but unless an analysis of keyword results is made, a website runs the risk of foregoing relevant traffic, and attracting irrelevant traffic via the search engines.
We were also able to determine a crucial niche keyword that was being used by customers in an attempt to find this particular service. In this case, the keyword was poorly represented on competitor’s websites and our economical search engine optimization service offered the client a clean sweep into the no.1 position on the world’s no.1 search engine for a keyphrase highly relevant to our target market.
Existing website
repositioned at no.2, and top 5 positions for most other major search engines.
This task was made difficult due to the volatile competitiveness of the keywords. A number of very high quality websites competed on this client's preferred term, but we managed to reposition the site inside the top 5 assuring a considerable amount of website traffic for the investment.
Detailed reporting helped this customer determine who the major competitors were for web traffic & enquiries allowing us to monitor changes in ranking with ongoing optimizations able to further target other niche keywords.
Pace does not claim to produce traffic miracles…however analysis of competitive factors combined with our economical search engine optimization knowledge translates to a valuable result for our customers.
What
we do…
This determines which words are being used in the search engines to find your services or products. We strive to uncover words/phrases in use by your customers and under-utilised by your competitors.
This is the suite of changes at the core of our ability to provide this service. Changes to the code of the website are made to help focus the site. These changes are safe, and typically unrelated to the functionality of the site. Search engines deserve respect as the powerful monitors of the web. There can be no manipulation of html purely to increase rankings - our goal is to focus the website towards our selected keywords, just as any other marketing message must be focussed.
As with all marketing activities, accountability is a high priority. Websites should be no different. After the site is submitted to the major search engines, you receive detailed reports outlining your position on the major search engines when each of your keywords is used. These reports occur before commencement of any work (for an existing website), and again bi-monthly typically over a 12mth period.
Who
we are…Pace is owned and managed by Cameron Saunders (B.Comm Marketing / IT Brisbane QLD).
Pace works in conjunction with a number of web designers and database programmers to develop and market innovative websites.
Pace has overseen the production of over 30 large, medium and small websites. From SQL to live streaming video, we are acutely aware that the most successful websites are developed and managed according to the basic business principles of accountability, integration and support.
Pace's webdesign and integration partners include:
Blair Stafford Design
Artichoke Design
isntmedia
designscope
Pdis
How
we do it...- to understand the marketing context for the business
- discuss logical keywords for the website
- discuss existing and future marketing plans
- to examine competitive factors
- to produce a list of keywords relevant to the website
- to assess the website for uniqueness and quality
- produce preliminary website ranking report (ie. current positions on the major search engines)
- to discuss the results of our keyword and website assessments
- sign off on final keywords/keyphrases
- discuss alterations to the website including possible update of text
- make the necessary changes to the website
- submission of the site to the major search engines
- produce a 2nd detailed report after the search engines have indexed the website
- additional reports are produced as arranged after indexation.
- consider the results and reflect on changes that offer an opportunity to improve
- further economical search engine optimization is typically available to other pages.