Glossary
of terms:Content - This is the information and/or services available on the website. This can be in text or image format or may be a particular function that the site performs.
Domain - This is the type of internet address your website uses. Australian businesses typically use the ‘.com.au’ type domains, while ‘.biz’ and ‘.nfo’ are available for businesses and information service providers.
indexing/indexation – The process conducted by a search engine of storing information about a webpage.
Keyword – The term(s) entered into a search engine that are used to find a particular website. Keywords are also the descriptive words provided by the website owner to Pace for the purposes of submission of the site to the search engines to aid categorisation of the website.
Query (Search Query) – The collective term for the keyword(s) entered by a user into a search engine.
Ranking – The position held by a website when searched on by a given keyword.ie. 1st, 2nd
Search Engine – A website on the internet that a person uses to find a particular website’s address or URL.
(Re)Submission – The process of sending information such as keywords to a search engine with a view to being listed on that search engine.
<title> and <metatag> - These are parts of a website’s code where information on the content of the website may be stored for easy access by search engines to aid their assessment and listing.
URL – A website’s name or address such as www.cellula.com.au/pace
Website Hosting - This is the act of housing your website on a server for the rest of the world to view.
Standard Terms and Conditions
Completion of the application form indicates that you have read and agree to the terms and conditions.
1) Due to delays typically encountered with indexation of submitted pages, Pace Enterprises is not responsible for slow or non response by a particular search engine.
2) Pace Enterprises cannot guarantee placings of the website. Successful listing is a function of the uniqueness and quality of the website and subject to variation based on competitor’s activities. Popular keywords or general keywords are more competitive than others, affecting listing dramatically.
3) Keyword Assessment gives details for the top 30 placings for any given search engine. If your site ranks outside the top 30, the assessment will reveal no search engine positioning information.
4) optimization is based on the top 3 keywords (primary keywords) combined with results from the top 3 search engines relevant to your target market.
5) Pace Enterprises will not be responsible for problems resulting from changes to a website conducted by any party other than Pace Enterprises or its nominated web partners.
6) Packages refer to optimization of the homepage only. Other pages of a website may be indexed by a search engine for its specific content.
7) Pace Enterprises determines the list of search engines to which submissions are made. Other search engines can be recommended for your particular site if necessary, by noting the URL of the search engine on the application form. This does not guarantee submission to this search engine and additional cost may be incurred with submission to some search engines
8) ‘Speed Submissions” are available for some search engines usually for a flat fee. Please call us or email for more details or check the particular search engine of choice.
9) This service does not include submission to ANY search engines requiring payment. Arrangements can be made to submit to additional search engines at additional cost.
10) Search engines change pricing and policy regularly. Pace Enterprises reserves the right to modify all aspects of this search engine submission service.